Creative Lead: Full brand, communications, website, product design, and ongoing marketing strategy and execution
2 years (Founding Member, ongoing)
Fractional Creative Direction | Brand Strategy | Visual Identity | Product Design | Communications
In a SaaS landscape crowded with generic messaging, hannahHR needed to tell a story that actually landed with their specific audience. They understood their users deeply, but translating that understanding into visual and verbal storytelling that felt distinctive, professional, and genuinely human required a different kind of expertise.
I work fractionally as hannahHR’s brand strategy, communications, and product design lead. As a founding member, I’m embedded in the team, providing the storytelling continuity that early-stage companies need as they evolve rapidly and learn more about their audience.
Building on their audience insights, I developed the visual and verbal language that brings their story to life: messaging frameworks that speak to real user needs, visual identity that balances professionalism with approachability, and brand systems designed to scale without losing coherence.
The work is ongoing and iterative, storytelling that refines as we learn more, always accountable to what resonates with their audience.
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A story that speaks to real people.
Communications that address actual user needs rather than generic SaaS language that could apply to anyone.
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A distinctive voice.
Brand identity and messaging that stands out in a crowded space without feeling forced or gimmicky.
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Storytelling infrastructure for growth.
Visual and verbal systems designed to scale from startup to scale-up without requiring complete rebuilds at each stage.
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Consistent creative leadership.
One partner who understands the product, the audience, and the narrative, so every brand decision aligns with where the company is going.
Stop losing potential customers to generic messaging that doesn’t connect—let’s build a targeted brand foundation that drives real business growth.