Despite having clear understanding of their target audiences and value proposition, hannahhr needed a strong creative partner and tech startup brand strategy to deepen their strategic understanding and execute their vision effectively. They required someone who could translate their insights into compelling brand communications, determine optimal channels for reaching their audiences, and ensure their platform’s messaging clearly conveyed that it was designed specifically for their users—all critical for user acquisition and investor confidence in the competitive SaaS landscape.
Working fractionally as their brand strategy, communications, and product design lead, I collaborate with their team to deepen their strategic understanding and translate their clear vision into comprehensive brand systems. Building on their existing audience insights, I develop targeted messaging frameworks, strategic positioning, and scalable visual language that brings their vision to life across all touchpoints. The approach focuses on creating brand equity that supports their growth trajectory while maintaining the consistency and authenticity that resonates with both users and stakeholders.
Her brand-new site is getting lots of compliments, and she’s loving it, too. We’ve designed a template in Mailchimp together, and Brigette has begun publishing a newsletter with unheard-of click-through rates. She will surely build her loyal following from here!
Stop losing potential customers to generic messaging that doesn’t connect—let’s build a targeted brand foundation that drives real business growth.