Making the complex nature of two sports performance clinics under one brand with overlapping services make sense online.
4 Years
Website Design & Development Management | UX Design | Booking Integration | Site Architecture
Workshop Performance Clinic’s existing website didn’t showcase their brand or articulate their services and practitioners in a meaningful way. Beyond the storytelling gap, they had a functional problem: they needed seamless booking integration and a site their team could update easily. They also needed to support a secondary location without undermining their primary clinic’s search visibility.
I redesigned and managed the redevelopment of their website, working through the integration and booking process challenges. I also partnered with an SEO specialist to strategically reorganize their site architecture, prioritizing local search success for the secondary location while preserving the integrity of their first clinic’s online presence.
The work required balancing brand storytelling with functional requirements. The site needed to clearly communicate who they are and what they offer while also serving as an operational tool that simplified booking and could be maintained without technical expertise.
The SEO collaboration with Seymour Digital Media ensured that technical decisions supported business goals, giving each location the visibility it needed. I still support Workshop Clinic on a regular basis with site and content updates, as needed.
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A brand that finally shows up.
Website that properly showcases who Workshop Performance Clinic is and what makes them distinctive.
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Operational simplicity.
Seamless booking integration and easy content updates for the internal team.
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Multi-location clarity.
Site architecture that supports both locations’ visibility without cannibalizing either.
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Design and function aligned.
A site that looks good and works well, proving these don’t have to be competing priorities.
If your website isn’t driving conversions, it may as well not exist. Let’s ensure your website is reaching your audience, communicating your value, and driving traffic through your door.