Envisioning a Flexible and Growth-Minded Brand and Web Presence for a Holistic Health Leader
5 years
Brand Strategy & Design | Visual Identity | Website Design & Development | Digital Marketing | Print & Digital Collateral
Michele Kambolis is a clinical counsellor, founder of the children’s wellness program chischool, and thought leader in mind-body wellness. She needed a personal brand that told a story distinct from her clinical practice, one that positioned her as a thought leader while remaining flexible enough to evolve as her platform expanded into courses, podcasts, and eventually a published book.
Over five years, I developed Michele’s brand foundation and supported its storytelling across expanding formats: website, e-commerce, courses, podcasts, social media, and book publication. The relationship spanned strategy through ongoing execution.
I immersed myself in Michele’s world: the spaces she occupies, the aesthetic she’s drawn to, her competitors, and the visual language of her field. The resulting brand uses intentional symbolism (a triangle with circle representing mind, body, spirit) and a palette that tells a story of calm, warmth, and energy.
The system was built for narrative flexibility, enabling Michele to respond to her community’s changing needs, especially during the pandemic when mental health support became urgent.
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Thought leadership presence.
A brand story that established Michele as a leader in her field, distinct from her clinical work.
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A narrative that expanded with her.
Storytelling infrastructure that supported growth into courses, e-commerce, podcast, and book without losing coherence.
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Responsive flexibility.
The ability to adapt her story during the pandemic when her community needed different kinds of support.
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Consistent voice across formats.
Unified visual and verbal storytelling maintained through five years of evolution and expansion.
Do you feel like you have the start of a brand but need the content, communications, and values-orientation expressed in an audience-focussed way? Do you know you need something, but you’re not sure what?
I’d love to hear from you.