Creative Lead: Full brand, communications, website, product design, and ongoing marketing strategy and execution
7 years (Ongoing)
Fractional Creative Direction | Brand Strategy | Visual Identity | Website Design | Video Production | Business Development Support
10net had split their brand into two separate entities, and the split no longer served who they had become. They needed to reunify under one narrative that could speak to both commercial and experiential audiences, articulating not just what they do (large-scale digital signage) but what they actually care about: the relationships, the craft, the commitment to their clients’ visions.
Prior to working on the 10net brand re-clarification and new visual identity, I worked with 10net on a fractional basis for several years, initially creating video wall content and marketing materials, then expanding into brand messaging, proposal writing, and client care. When they needed to reunify their brand, I led the strategic and visual work, building on years of understanding their story from the inside.
Competitor analysis revealed that others in the digital signage space told their stories through specifications and product features. 10net’s story is different. It’s about partnership, craft, and bringing clients’ visions to life. We built a brand that leads with those values: part tech company, part design studio, entirely oriented around relationships.
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One clear story.
A unified narrative that serves both commercial and experiential audiences without fragmentation or confusion.
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Differentiation through values.
Brand positioning that leads with relationships and craft rather than competing on specifications alone.
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A home for their narrative.
Website and brand materials that give them an authentic presence for client outreach and relationship building.
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A story the team believes.
Brand reunification that felt true, not an external imposition, but an authentic expression of who they are.
Do you feel like you have the start of a brand but need the content, communications, and values-orientation expressed in an audience-focussed way? Do you know you need something, but you’re not sure what?
I’d love to hear from you.