Rebecca wanted to stand out from the competition, and help her clients stand out from theirs.
7 years
Brand Strategy | Visual Identity | Web and Graphic Design | Communications Strategy | Email Strategy
Rebecca was launching her career coaching business into a crowded market where most competitors told the same story to the same narrow demographic. She needed a brand narrative that would resonate with a different audience: younger, more diverse, seeking a coaching relationship that felt energetic rather than corporate.
I’ve worked with Rebecca for five years, providing ongoing creative direction as her business has grown and adapted. The partnership began with brand foundation and has continued through multiple program launches, pivot points, and platform expansions, including rapid adaptation when the pandemic transformed her market.
We crafted a visual and verbal identity that was intentionally energetic and gender-neutral, breaking from the traditional coaching aesthetic. More importantly, we built storytelling flexibility into her platform: a website that could test new narratives, launch new programs, and adapt to audience needs without requiring rebuilds.
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A distinctive story.
Brand identity and voice that set her apart from competitors and attracted the audience she wanted to serve.
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Room to evolve the narrative.
A flexible platform that supported rapid pivots during the pandemic and multiple program iterations since.
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Independence.
Interchangeable landing pages and storytelling modules that Rebecca can adapt without technical overhead.
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A partner who knows her story.
Five years of creative support from someone who understands her work, her audience, and her voice. No re-explaining, no starting over.
Do you feel like you have the start of a brand but need the content, communications, and values-orientation expressed in an audience-focussed way? Do you know you need something, but you’re not sure what?
I’d love to hear from you.