The Question Before the Brief
Every person I’ve ever worked with believes that what they do matters. And they’re right. That shared belief, that their work has real impact and their story is worth telling, is the foundation we both stand on when we come to work together. When I come into an organization, my job is to flex, to […]
How To Hire a Fractional Creative Director
How to Hire a Fractional Creative Director: Process, Partnership & What to Expect If you’re reading this, you already understand what a fractional creative director is and why the model makes sense for growing companies. (If you need that context first, start here.) Now you’re asking the practical questions: How does this actually work? What […]
What is a Fractional Creative Director?
What is a Fractional Creative Director? The Complete Guide for Growing Companies A fractional creative director is a senior creative professional who works with your company on a part-time, ongoing basis—providing strategic creative leadership without the full-time commitment or cost. Unlike project-based designers or agencies, a fractional creative director becomes an embedded member of your […]
York House School Online Annual Report
Online Annual Reporting Making big impact with a small environmental footprint: Interactive Online Annual Reporting annualreport-2024-25.yorkhouse.ca Partnership Length 3 Years (ongoing) Services Brand Translation | UX Design | Project Management | Content Editing & Coordination | Annual Report Design (Web) The Challenge How do you translate the energy and impact of a school year into […]
Workshop Performance Clinic
Highly Technical Website Restructuring Making the complex nature of two sports performance clinics under one brand with overlapping services make sense online. workshopclinic.com Partnership Length 4 Years Services Website Design & Development Management | UX Design | Booking Integration | Site Architecture The Challenge Workshop Performance Clinic’s existing website didn’t showcase their brand or articulate […]
Mining Impact Specialists
Strategy-Led Impact Communications Creative Lead: Full brand, communications, website, complex communications, impact-driven storytelling miningimpact.ca Partnership Length 1.5 Years Services Brand | Brand Management | Communications Strategy | Community Engagement | Proposal Writing & Production | Article Editing | Graphic Design | Presentation Strategy & Production The Challenge Mining Impact Specialists works at the intersection of […]
Purppl
Re-imagining a Brand Through an Impact Report purppl.com Partnership Length Project-based Services Brand & Graphic Design | Content Editing & Storytelling | Project Coordination | Impact Report Design The Challenge Purrpl’s existing brand wasn’t working for them, but a full rebrand wasn’t economically feasible. They needed a way to refresh and test their brand’s effectiveness […]
hannahHR Technologies Inc.
Tech Startup From the Ground Up Creative Lead: Full brand, communications, website, product design, and ongoing marketing strategy and execution hannahhr.com Partnership Length 2 years (Founding Member, ongoing) Services Fractional Creative Direction | Brand Strategy | Visual Identity | Product Design | Communications The Challenge In a SaaS landscape crowded with generic messaging, hannahHR needed […]
Brigette Barrager
Visual and Verbal Branding, Website Design For an award-winning Children’s Author and Illustrator brigetteb.com Partnership Length 2 years (Ongoing) Services Brand Strategy & Design | Visual Identity | Hand Lettering | Website Design & Development | Email Marketing The Challenge Brigette Barrager is an award-winning children’s author and illustrator whose work was scattered across the […]
Rebecca Beaton
A Career Coach with a Vision Rebecca wanted to stand out from the competition, and help her clients stand out from theirs. rebeccabeaton.com Partnership Length 7 years Services Brand Strategy | Visual Identity | Web and Graphic Design | Communications Strategy | Email Strategy The Challenge Rebecca was launching her career coaching business into a […]