The reinvention of a legacy BC brand that stands for quality and creativity to compete visually and verbally at an international level.
9 years (ended 2023)
Full Scope Agency Services: Full brand design, website design and development, photography, copywriting, print design
Aplin Martin is a multidisciplinary engineering firm delivering complex solutions across Canada, but their brand didn’t tell that story. They had no visual identity system, inconsistent documents, and a website that failed to communicate the full scope of what they offered. They needed a brand narrative that positioned them among the top firms in their industry.
Over nine years, I served as Aplin Martin’s on-demand creative resource, developing brand identity, overseeing web development, directing photography, managing content, and producing documents. The partnership scaled with their growth, providing consistent storytelling as the firm expanded.
The solution spanned visual identity, digital presence, and operational tools: brand system with colour, typography, and custom iconography; complex website with vertical-specific landing pages and project templates; document templates enabling professional in-house production; and architectural photography of projects across BC and Alberta.
Every element tells the same story: a firm with serious expertise, delivered through genuine partnership.
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A story that matches their capabilities.
Visual identity and brand presence that positions them among top-tier firms in their industry.
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In-house storytelling capability.
Templates that enable staff to produce professional proposals and materials that stay on-brand without external support.
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Consistency through growth.
Nine years of brand evolution managed by one partner who understood their narrative, ensuring coherence as the firm expanded.
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Creative leadership on demand.
Strategic storytelling available when needed (major projects, new initiatives, evolving requirements) without full-time overhead.
Do you feel like you have the start of a brand but need the content, communications, and values-orientation expressed in an audience-focussed way? Do you know you need something, but you’re not sure what?