For an award-winning Children’s Author and Illustrator
2 years (Ongoing)
Brand Strategy & Design | Visual Identity | Hand Lettering | Website Design & Development | Email Marketing
Brigette Barrager is an award-winning children’s author and illustrator whose work was scattered across the internet with no central home. She had no place where she controlled her own narrative, no single destination that told her story in her voice, with her aesthetic, presenting her body of work the way she wanted it seen.
Brigette and I worked closely to articulate what success would look like, examining illustrator brands worldwide to understand what would house her colourful, playful work authentically. The collaboration extended through brand identity, website development, and email marketing setup
The logo needed to be hand-lettered, a particular challenge when working with an illustrator. We went through five rounds of collaborative hand-sketches, with Brigette contributing the signature cat elements. The result is a brand that tells her story genuinely: playful, warm, distinctively hers.
Her portfolio presents work chronologically with process visible alongside finished pieces, telling the story of craft and dedication that underlies the colourful surfaces.
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A home she controls.
Central professional presence where Brigette tells her own story rather than relying on scattered third-party sources.
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Authentic visual voice.
Brand identity that genuinely reflects her personality and creative approach: hand-crafted, not templated.
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Direct audience connection.
Email newsletter infrastructure with strong engagement, letting her build relationships with her audience on her own terms.
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Independence going forward.
Simple, modifiable portfolio that Brigette can update herself as her body of work and story continue to grow.
Do you feel like you have the start of a brand but need the content, communications, and values-orientation expressed in an audience-focussed way? Do you know you need something, but you’re not sure what?
I’d love to hear from you.