Project-based
Brand & Graphic Design | Content Editing & Storytelling | Project Coordination | Impact Report Design
Purrpl’s existing brand wasn’t working for them, but a full rebrand wasn’t economically feasible. They needed a way to refresh and test their brand’s effectiveness within the constraints of a specific project: their annual impact report.
Strategic leadership brought me in to workshop brand essentials through the impact report project. I worked with their in-house brand management team (not designers) to re-imagine the brand by using the report as a testing ground for new directions.
Rather than treating the impact report as a separate deliverable, we used it as an opportunity to refresh the brand itself. This meant working with existing assets (many disorganized or inconsistent in sizing) to create a cohesive, compelling look that could inform broader brand decisions.
I managed multiple stakeholders, incorporating feedback directly from both internal and external sources, while keeping the project moving toward a result that felt fresh and true to who Purrpl is becoming.
*
A brand refresh without a rebrand budget.
Strategic use of a single project to workshop and validate new brand directions.
*
Cohesion from chaos.
A consistent visual story created from disorganized assets of varying quality.
*
A proof of concept.
An impact report that serves double duty: communicating their annual story and demonstrating what their brand could become.
*
Empowered internal team.
Brand direction that non-designers can understand and build upon going forward.
Stop losing potential donors and volunteers because your mission, vision, and visuals don’t align. Let’s build an intentional and sustainable brand foundation that drives meaningful impact.