Making big impact with a small environmental footprint: Interactive Online Annual Reporting
3 Years (ongoing)
Brand Translation | UX Design | Project Management | Content Editing & Coordination | Annual Report Design (Web)
How do you translate the energy and impact of a school year into a digital experience that feels credible, knowledgeable, and full of school spirit? York House School needed to re-imagine what an annual report looks like online, moving beyond the static PDF to something engaging that honoured their brand while writing for the digital space.
I’ve worked with the YHS in-house team for three years running on their annual online reports. The partnership has evolved through two brand updates, including the integration of their SPARK sub-brand, requiring careful navigation of how both brand identities could coexist within one cohesive annual report.
Each year’s report involves translating the YHS brand to the online space in a way that feels fresh while remaining true to who they are. This means coordinating content from 15+ different sources and ownership teams, managing copy and donor name edits throughout, and ensuring the final product embodies the qualities the school wanted to project: credibility, knowledge, enthusiasm, and spirit.
The work requires both creative vision and rigorous project management, balancing multiple stakeholders while maintaining brand consistency across every element.
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A new format for institutional storytelling.
Annual reports that engage rather than inform passively, designed specifically for how people read and interact online.
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Brand coherence through evolution.
Seamless integration of brand updates and sub-brand elements without losing the thread of the school’s core identity.
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Streamlined complexity.
Coordination across 15+ content sources, distilled into a single, unified story that represents the entire school community.
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Repeatable excellence.
A partnership and process that delivers consistent quality year after year, with each report building on the last.
Create a clear and consistent record of your legacy. Let’s create online interactive annual reporting that directly supports impact-driven donor stewardship strategies.