Brand storytelling that builds connection—not just content.

Branding that Connects

Mairin Deery is a Vancouver-based branding designer with nearly a decade of experience developing visual identities for growing businesses, tech startups, and mission-driven organizations.

Since 2015, she has designed and maintained over 20 brand projects, working with many clients through multiple iterations and refreshes as their organizations evolve. Her experience spans brand strategy, visual identity development, and long-term brand stewardship, with notable projects including Aplin Martin Consultants, 10net Digital Signage Solutions, HannahHR, Blankslate, the Vancouver Youth Symphony Orchestra, and custom hand-lettered branding for illustrator Brigette Barrager.

She brings a strategic foundation to visual work, ensuring every identity system is built to communicate clearly, hold together across applications, and scale with the client’s needs. Her background working independently with diverse clients has made her a precise, self-directed collaborator who integrates readily into existing project workflows.

Mairin holds her RGD designation and is active in the design community through workshops and mentorship programming with RGD, and as a guest lecturer on branding at SFU.

She is currently seeking part-time and fractional brand design engagements with agency teams.

Case Studies - Past and Current Clients

hannahHR: Creative Director, Chief Marketing Officer, Product Design

As one of the founding members of hannahHR, an AI-based tech startup, I have designed the brand and all assets, written all communications from web copy, executive summaries, pitch decks and blog posts, and work with the team internally to build and deepen the quality of our product while we ready our communications to go to market. We have a lot to do, and we’re working on pieces strategically to ensure we get the most value out of the work we’re doing, at the right time.

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10net Managed Solutions: Brand, Website Design And Development Management

10net needed to amalgamate two brands into one, to bring their two verticals of commercial and experiential projects under one umbrella. These two client target markets needed to be communicated with in one authentic voice, and I transformed their two disparate visual brands into one holistic, impactful identity. I designed and managed development and launch of their new website, which showcases both brands beautifully and gives their internal team room to grow how they articulate their brand and valued client work.

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Brigette Barrager: Collaborative Brand Design, Website Design, Content Collaboration

Brigette and I collaborated to design her brand and website. As an award-winning children’s author and illustrator, she came to me with some well formed plans but in need of the strategic direction to pull them together. One of the most challenging types of clients is visual artists themselves: they have a keen sense of what they love, which is sometimes very different from what works well as a brand. We worked collaboratively on her brand and logo (with each of us hand-drawing individual parts that made up the perfect whole) and went deep on colour theory and meaning to design the perfect brand. We kept her website clean and simple, showcasing the beautiful, colourful work that she’s well-known for.

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Vancouver Youth Symphony Orchestra: Brand, Website, Ongoing Print Support

In advance of their 90th year, I redesigned the VYSO logo to speak to their young, passionate musical audience. Their brand was dated, as was their website, and they wanted a refreshed look that spoke to their youth clientele. I have since worked with the VYSO on seasonal looks, illustrations, and a second brand refresh, elevating the orchestra as it entered its 95th year. We're about to work on their 96th season, and I couldn't be more excited.

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BLANKSLATE Partners: Branding, Web Design, Brand Refresh, Visual and Verbal Branding, Website Redesign

As a long-time creative partner of BLANKSLATE Partners, I built the BLANKSLATE brand 12 years ago, and I’m rebuilding it again now. BLANKSLATE Partners has been a leader in the fractional HR space in Canada. While their logo design still resonates, their colours, website, and strategic positioning need to expand to include new markets and services. At this time, we’re updating colours, fonts, branding visuals to elevate the brand and expand into two new services pillars that position them as a leader in their market of HR and Operations Consultancies.

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Aplin Martin Consultants Ltd: Brand Design, Web Design And Dev Project Management, Print Collateral, Brand Management

Aplin Martin Consultants, a multinational civil engineering firm, came to me to redesign their brand and overhaul their very dated website. Their brand required an updated visual to match the international clientele and attention they were getting. Their brand was designed to feel modern and grounded. I designed and managed the development and launch of their complex WordPress site, complete with multiple vertical-specific landing pages and project-specific minisite templates. I created comprehensive templating for sustainable in-house use, as well as professional proposal and print material assets to ensure brand clarity as they rapidly expand.

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Mining Impact Specialists: Brand, Brand Management, Communications Strategy, Community Engagement

I built the brand for Mining Impact Specialists, a Mining Impact Consultancy working to reimagine the future of mineral extraction in Canada in relationship with Indigenous Communities. I worked with MISL regularly on all internal and external communications, with both large corporate entities and Indigenous Organizations. I work on complex communications challenges, proposal writing and production, article editing and graphics design, as well as powerpoint strategy, content and production.

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Rebecca Beaton: Brand, Website Redesign And Development Management, Ongoing Brand And Web Support

When Rebecca came to me, she had no brand or website presence, and wanted to take some of the momentum she'd generated as a private coach and turn it into a full on practice. She wanted a brand that set her apart from other coaches, and gave her her own distinct visual and verbal identity. I worked with Rebecca to design and manage her brand and website, develop new per-course landing pages, create marketing funnels, and maintain continuity across touchpoints for most of a decade..

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Natalie Miles: Brand Refresh, Website Redesign And Development Management

Natalie Miles is a medium, broadcasting her psychic messages from Bath, UK. She maintains a large online following and private clientele. Her website was no longer reflective of the immersive work she was doing in her space. I worked with Natalie to refresh her brand, which spoke to the energetic and connective nature of her work. We refreshed the colours to bring a muted palette more energy. I worked to redesign and manage the development of her new, simple and sleek WordPress site, and worked with her on an ongoing basis on social media and branded graphics.

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Michele Kambolis: Branding, Website, Social Media and Email Marketing

Michele Kambolis is a clinical counsellor who wanted to refresh her image, and look beyond one-on-one sessions as a way of helping people achieve their wellness goals. She wanted to expand your services to include meditation workshops and self-directed packages. During the time I worked with Michele, she positioned herself as a thought leader and wrote and launched a book, for which I also worked on the branding. Through my work on her brand, website, social media and email marketing efforts, she now runs large programs and has a vastly expanded community,

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Seymour Digital Media: Branding, Web Design, Brand Communications, Fractional Creative Lead

Seymour Digital Media had an older website that, while functional, didn’t reflect the warm, energetic nature of the team, and their positioning as a premiere SEO and analytics agency on Vancouver Island. The empathy and earnest care they bring to their work attracts values-aligned clients and impact-driven organizations to work collaboratively with them to grow their online reach. I worked with the owners to refine their own brand, bringing personality and meaning through colour and visual movement and energy on their site. I also work with their clients directly to inform branding and brand choices.

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Crescent Hill Winery: Brand And Website Design And Development Management

Crescent Hill Winery’s goals were a major brand refresh, as well as a rebuild of their website to include e-commerce functionality, and synch with their current in-winery point of sale system. I worked with the third generation winery owner, Tysha Pope, to bring style and sleekness to her brand, and design and manage development of a website she could operate independently.

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Open to part-time and fractional brand design work with agency teams.

If you’re looking for a senior brand designer who can integrate into your workflow, contribute to client projects, and bring both strategic thinking and strong execution, let’s connect. I’d welcome the opportunity to learn more about your team and talk through how I might fit.