I’m Mairin Deery, a fractional brand and creative director based in Vancouver. I help growing businesses, tech startups, and mission-driven organizations tell their stories, visually and verbally, in ways that resonate with the people they’re trying to reach.
In a landscape flooded with AI-generated content and templated design, audiences are looking for something real. They can tell the difference between brands that have something genuine to say and brands that are just filling space. My work is about finding what’s actually interesting about your brand story and expressing it with craft and clarity so your audience feels it.
Most agencies deliver projects and move on. I stay. As your ongoing creative partner, I provide the strategic storytelling and design execution that keeps your brand coherent as you grow, without the cost of a full-time creative director or the inconsistency of project-based work.
Every brand can produce more content than ever. Few can tell a story that actually lands. The difference isn’t volume, it’s craft, clarity, and deep accountability to who you are and who you’re speaking to.
That’s what I do: visual and verbal storytelling that’s genuinely yours. Not templates with your logo dropped in. Not generic messaging that could apply to anyone. Work that reflects what makes your brand actually interesting, and communicates it in a way your audience can feel.
Strategic Continuity:
One partner who knows your story, your audience, and your history. No re-onboarding, no context loss, no starting from scratch.
Cost Efficiency:
Access senior creative leadership at a fraction of the cost of a full-time hire. Pay for the expertise you need, when you need it.
Compounding Craft:
Brands built over years with consistent creative guidance develop deeper resonance than those assembled through disconnected projects.
Integrated Vision:
Strategy, design, and communications from one source. No handoff gaps, no misaligned vendors, no fragmented narrative.
Ongoing strategic partnership where I serve as your external creative director—guiding brand storytelling, visual identity, and communications over time.
Comprehensive brand development for launches or repositioning. Strategy, visual identity, verbal framework, and the storytelling infrastructure your brand needs to grow.
High-quality design and communications within your existing brand. Websites, campaigns, reports, presentations—crafted to your standards and story.
And they say some really nice things about the work I’ve done.
Twenty years in the industry means a vetted network of specialists for everything outside my core expertise: web development, social media management, paid advertising, analytics, and email marketing. When your project needs additional capabilities, I connect you with trusted partners and manage the collaboration—so you get a cohesive result without coordinating multiple vendors yourself.
Let’s talk about your brand’s story.Whether you’re launching something new, repositioning an established brand, or need ongoing creative direction, I’d like to hear what you’re working on.